Where fierce fashion meets red carpet dreams

Step into the spotlight at Jewel Prom & Pageant in Lincoln, Nebraska!

From Prom and Homecoming to Pageant, special occasions, and suits & tuxedos, we're here to help you find a look you'll LOVE. Discover designer styles, personalized service, and inclusive sizing from 000–38.

Shop in-store or online, try on your favorites, and take your dream dress home the same day!

Walk-ins welcome for dress shopping. Pageant appointments are required.

Appointment Required

The Pageant Showroom

The Jewel Experience

At Jewel Prom and Pageant, shopping isn’t just about finding the perfect dress—it’s about how you feel while finding it.

From the moment you walk through our doors, you’ll be welcomed like a guest of honor. Our knowledgeable, fashion-savvy team is here to guide you every step of the way—whether you’re preparing for prom, a pageant, a gala, or a red carpet moment. With honest advice, curated styling, and true attention to detail, we’re here to help you look—and feel—absolutely stunning.

You’ll try on gowns in a beautiful space designed to feel as special as the event you’re shopping for. We believe every woman deserves to feel confident, celebrated, and truly seen. That’s why we go beyond service—we deliver a moment.

Because at Jewel, it’s more than a fitting room.

It’s your spotlight.

Suits. Ties. Swagger.

We've got tuxes that turn heads and make statements.