Appointment Required

The Jewel Pageant Experience

Book your Crown Jewel Appointment for access to the private pageant showroom.

The Crown Jewel Appointment

Your winning moment starts here.

Experience pageant shopping like never before with our exclusive Crown Jewel Appointment. Enjoy private access to our couture Pageant Showroom, featuring a 16-foot LED runway, personalized fitting suite, and one-on-one styling tailored to your competition goals.

Whether you're preparing for your first pageant or the national stage, we're here to help you find a gown that makes an unforgettable impression.

Private appointments only. Reservations required.

  • Evening Gowns
  • Interview Attire
  • Talent Dresses
  • Fun Fashion
  • Opening Number
  • Capes/Overskirts
  • Statement Earrings
  • Evening Gowns
  • Interview Attire
  • Talent Dresses
  • Fun Fashion
  • Opening Number
  • Capes/Overskirts
  • Statement Earrings

Custom Earring Consultations Available with Crown Jewel Appointment

Official Stefanie Somers Retailer

Audrey Eckert styled by Jewel during her year as Miss USA

Seen on Miss USA

New to Pageants? Things to Keep in Mind

Shopping for your first pageant can feel overwhelming—but don't worry! Here are a few things to keep in mind before you start shopping.

Shop Early

We recommend purchasing your pageant attire at least 3 months before your competition. This allows plenty of time for alterations, accessories, and any special orders if needed.

Alterations Are Normal

Almost every pageant outfit will need alterations for the best fit. Don't be discouraged if something isn't perfect off the rack—that's completely expected!

Every Phase Has a Different Purpose

Many pageants include multiple phases of competition, such as Interview, Fun Fashion, and Evening Gown. Be sure to check your pageant's handbook so you know exactly what attire is required before shopping.

Bring the Right Shoes

If you already have competition shoes, bring them to your appointment! The height of your shoes can make a big difference when evaluating gown length and fit.

Trust the Process

You don't have to know exactly what you're looking for. Many contestants arrive with one idea in mind and leave with something completely different. Keep an open mind—our stylists are here to help you discover what looks and feels your best.

Complete the Look

The gown is just the beginning! The right accessories can completely transform your pageant look.

We proudly carry Stefanie Somers earrings, with both in-stock options and custom color combinations available to perfectly complement your outfit. If you'd like to customize a pair, we recommend allowing 2–3 months for production and delivery.

We also offer BOOMBA inserts—a reusable insert that provides lift, shape, and support for gowns with challenging necklines or open backs. They're a pageant favorite and can make a big difference in how a gown fits and photographs on stage.

Your competition look is all about the details—and we're here to help you put every piece together.

Book a Crown Jewel Appointment

Our pageant collection is available by appointment only, allowing you to enjoy a private showroom experience with personalized one-on-one styling.