Jewel Prom and Pageant

About Us

Welcome to Jewel Prom and Pageant—where finding the perfect dress is more than shopping... it's an experience.

Located in Lincoln, Nebraska, Jewel is a formalwear destination designed to celebrate confidence, individuality, and unforgettable moments.

We specialize in: Prom, pageant, and homecoming dresses | Formal gowns, cocktail dresses, and jumpsuits for social occasions | Tuxedo rentals | Private styling appointments—including our exclusive Crown Jewel experience for pageant clients

At Jewel, you’ll find hand-selected gowns from top designers, a knowledgeable and welcoming team, and an atmosphere that blends luxury with joy. From the moment you walk in, you’re more than a customer—you’re a guest; a true star.

Whether you're stepping onto the runway or the dance floor, we’re here to help you shine.

Because at Jewel, it’s your moment—and we’re honored to dress you for it.

Walk-ins Welcome!

Appointments only needed for pageant styling.

Meet The Team Behind Jewel

Owner

Emmy

Hi, I am Emmy! A few things to know about me: I love fashion and travel. I am a mom to 2 teenage boys, 2 dogs and a handful of chickens. I am a foodie who loves being creative and celebrating with food and friends. I enjoy watching things grow – whether it’s plants or people. I like planting things; nurturing them and watching them flourish.

Manager

Sara

Hey, friend! I’m Sara! Before opening Jewel, I spent my early days creating magic at Walt Disney World (yes, it was as fun as it sounds!), followed by a decade in college admissions, helping students chase big dreams. I’ve also worn the sash of pageant director, mentoring young women in poise, presence, and – of course – finding the perfect gown.

When I’m not covered in glitter and sequins, you’ll likely find me with my favorite people, planning out our next travel adventure!

Inclusive sizing from 000 to 38, we’re here to help every body shine

Traveling to Jewel

Jewel Prom and Pageant is pleased to welcome you to our home in Lincoln, Nebraska.  Whether you’re in town for a campus visit at the University of Nebraska-Lincoln, attending a state athletic event, or passing through on your way to the famous Henry Doorly Zoo, we invite you to make a quick stop for all your formalwear needs! 


Located in south Lincoln, we’re always stocked with the latest trends and welcome travelers and locals alike. Come browse, try on, and take your dream dress home the very same day—no waiting, no shipping—just instant glam. Our friendly staff is here to help you find the perfect look, no matter where the road is taking you.