Jewel Prom and Pageant

About Us

Welcome to Jewel Prom & Pageant, Lincoln, Nebraska's destination for all things formalwear!

From Prom and Homecoming to Pageant, special occasions, and suits & tuxedos, we believe finding your perfect look should be just as exciting as wearing it.

Our showroom is filled with hand-selected designer styles, and our team is here to make shopping fun, personal, and completely YOU. Whether you're searching for the perfect gown, coordinating tuxedos for your wedding party, or stepping onto our runway during a private Crown Jewel Pageant Appointment, we're here to help you feel your absolute best.

With inclusive sizing, personalized styling, and a whole lot of sparkle, we're proud to offer an experience that's anything but ordinary.

Big moments deserve a little Jewel magic. 

Walk-ins Welcome!

Appointments only needed for pageant styling.

Meet The Team Behind Jewel

Owner

Emmy

Hi, I am Emmy! A few things to know about me: I love fashion and travel. I am a mom to 2 teenage boys, 2 dogs and a handful of chickens. I am a foodie who loves being creative and celebrating with food and friends. I enjoy watching things grow – whether it’s plants or people. I like planting things; nurturing them and watching them flourish.

Manager

Sara

Hey, friend! I’m Sara! Before opening Jewel, I spent my early days creating magic at Walt Disney World (yes, it was as fun as it sounds!), followed by a decade in college admissions, helping students chase big dreams. I’ve also worn the sash of pageant director, mentoring young women in poise, presence, and – of course – finding the perfect gown.

When I’m not covered in glitter and sequins, you’ll likely find me with my favorite people, planning out our next travel adventure!

Inclusive sizing from 000 to 38, we’re here to help every body shine

Traveling to Jewel

Jewel Prom and Pageant is pleased to welcome you to our home in Lincoln, Nebraska.  Whether you’re in town for a campus visit at the University of Nebraska-Lincoln, attending a state athletic event, or passing through on your way to the famous Henry Doorly Zoo, we invite you to make a quick stop for all your formalwear needs! 
Located in south Lincoln, we’re always stocked with the latest trends and welcome travelers and locals alike. Come browse, try on, and take your dream dress home the very same day—no waiting, no shipping—just instant glam. Our friendly staff is here to help you find the perfect look, no matter where the road is taking you.

Jewel Prom & Pageant EST July 2025